Title: An Analysis on the Gleichschaltung Strategy of the Retail Enterprises
Abstract:With the change of market economic environment,the retail enterprises are facing increasingly drastic competition.Especially in the situation of economic and competitive globalization,internationaliza...With the change of market economic environment,the retail enterprises are facing increasingly drastic competition.Especially in the situation of economic and competitive globalization,internationalization of the domestic market and competition,the retail enterprises will definitely face the competition with the powerful multi-national companies and their domestic counterparts.In order to survive the drastic competition and achieve their goals,these enterprises must stick to the Gleichschaltung strategy,i.e.the combination of the confirming the address of the shops,plans of products and their prices and shopping environment with the service and sales promotion.Read More
Publication Year: 2008
Publication Date: 2008-01-01
Language: en
Type: article
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