Title: Green Business Development Strategies of Retail Enterprises in Low Carbon Economy Background: Research Based on Comparison of Multinational Enterprises with Local Enterprises
Abstract:21 century is a green century,green operating has became enterprises' new business philosophy and development trend.Multinational retail enterprises have taken lead in developing green business and ha...21 century is a green century,green operating has became enterprises' new business philosophy and development trend.Multinational retail enterprises have taken lead in developing green business and have practiced in sale of green products,using green packages,building environment-friendly stores,building green supply chains,etc. Because of lacking of policy support,shortage of capital,unpopularity of green consumption,there is a big gap between local and multinational retail firms. So Chinese government should improve the policies and laws concerning green business,and local retail firms should carry on green operating tactics in order to achieve coordination between enterprises' profit and social sustainable development.Read More
Publication Year: 2014
Publication Date: 2014-01-01
Language: en
Type: article
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