Title: Strategy Choice for the Development of Local Retail Enterprises after China's Entry into the WTO
Abstract:With the entry into the WTO, local retail enterprises which are still immature are confronting new survival challenges. Facing a huge retailing market amounting to $2 billion and the omnibearing compe...With the entry into the WTO, local retail enterprises which are still immature are confronting new survival challenges. Facing a huge retailing market amounting to $2 billion and the omnibearing competition from global retail giants', what strategies are to be taken by local retail enterprises in order for them to survive? This has drawn attention from scholars both in theoretical circle and business circle. Based on deep investigation and study on the market and retailing industry in China, the paper puts forward five concrete corporate-level strategies: to develop special retail pattern by creating local culture cohesion; to build stronger giants by quickly making MA; to achieve first-locating and cooperating advantages by forming strategic alliance with suppliers and real estate agents; to expand by regional monopolizing and ladderlike outspreading; to improve enterprises' supply chain and logistics management by employing IT technology thoroughly.Read More
Publication Year: 2004
Publication Date: 2004-01-01
Language: en
Type: article
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