Title: Advertisement: Puzzles and Charms - Discussion on Bringing Up Advertisement Talents
Abstract: The charm of advertisement is from the special originality. How to make the originality to be the best attractive representation is the puzzle. Advertisement attracts audience by its fashion and influence. It is difficult for advertisement to be always in the front line of fashion. The fashion is a kind of culture phenomena. Longstanding Chinese traditional culture provides abundance sources for advertisement originality. The key point is to change the traditional culture to be the new elements in advertising. The essence of advertisement is communication consumption. Along with developing of market-led economy, advertise company will be the marketing partner for its customers. It will be more difficult for advertisement to keep longer charm. This require higher advertisement education and talents.
Publication Year: 2004
Publication Date: 2004-01-01
Language: en
Type: article
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