Abstract: Originality is the soul of the advertisement. It is the challenge to the authors of the advertisement. It demands them thinking nor begging for originality and it has its principles. The development of the modem theories of the science of communication and the marketing injects scientific meanings and the new vigor, enriches the strategy of the modem advertisement originality. There are some dominating strategies of the advertisement originality, such as: USP advertisement strategy; brand images strategy; advertisement orientation strategy etc to perfect the advertisement originality and gain the success of the originality jobs.
Publication Year: 2005
Publication Date: 2005-01-01
Language: en
Type: article
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