Title: The Application of Relevance Principle in Advertisement
Abstract: The Principle of Relevance is an important part of ROI .It refers to the advertisement creation which must be related with product.consumers.competitors.and aims.To realize the Relevance between creative thinking of advertisement and products,the characteristic of the products must be displayed properly by using technique of expression on the ground of the understanding and analysis of the products.The Relevance between creative thinking of advertisement and the consumers means that advertisement must stand by and speak for consumers.The key to the Relevance between creative thinking of advertisement and the competitors is to seek common ground while reserving differences.The Relevance between creative thinking of advertisement and the aim of advertisement is that creative thinking of advertisement must be changed alongside with the change of the aim of advertisement.The Principle of Relevance is an nuisance inevitable to advertisers.Of course,a wise advertiser often knows how to turn it into a good thing,which makes it like the most beautiful ornaments in the head.
Publication Year: 2006
Publication Date: 2006-01-01
Language: en
Type: article
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