Consumer Behavior in Brand Consumption and Identification - AILBRY

Results for 'Consumer Behavior in Brand Consumption and Identification' :

The influence of brand trust and brand identification on brand evangelism

Publication Year: 2013

DOI: https://doi.org/10.1108/jpbm-09-2013-0394

Abstract:

Authors:
- Enrique Becerra
- Vishag Badrinarayanan
The Economics of Information

Publication Year: 1961

DOI: https://doi.org/10.1086/258464

Abstract:

Authors:
- George J. Stigler
Brand relationship, consumption values and branded app adoption

Publication Year: 2014

DOI: https://doi.org/10.1108/imds-05-2014-0132

Abstract:

Authors:
- Kuo‐Fang Peng
- Yan Chen
- Kuang‐Wei Wen
Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition

Publication Year: 1974

DOI: https://doi.org/10.1086/260169

Abstract:

Authors:
- Sherwin Rosen
Whence Consumer Loyalty?

Publication Year: 1999

DOI: https://doi.org/10.2307/1252099

Abstract:

Authors:
- Richard L. Oliver
Customer Loyalty: Toward an Integrated Conceptual Framework

Publication Year: 1994

DOI: https://doi.org/10.1177/0092070394222001

Abstract:

Authors:
- Anthony Steven Dick
- Kunal Basu
Users of the world, unite! The challenges and opportunities of Social Media

Publication Year: 2009

DOI: https://doi.org/10.1016/j.bushor.2009.09.003

Abstract:

Authors:
- Andreas Kaplan
- Michael Haenlein
Community identification increases consumer‐to‐consumer helping, but not always

Publication Year: 2013

DOI: https://doi.org/10.1108/07363761311304933

Abstract:

Authors:
- Zachary Johnson
- Carolyn Massiah
- Jeffrey Allan
Whence Consumer Loyalty?

Publication Year: 1999

DOI: https://doi.org/10.1177/00222429990634s105

Abstract:

Authors:
- Richard L. Oliver
Why we buy what we buy: A theory of consumption values

Publication Year: 1991

DOI: https://doi.org/10.1016/0148-2963(91)90050-8

Abstract:

Authors:
- Jagdish N. Sheth
- Bruce I. Newman
- Barbara L. Gross
Green consumer behavior: being good or seeming good?

Publication Year: 2016

DOI: https://doi.org/10.1108/jpbm-06-2015-0903

Abstract:

Authors:
- Ulf Aagerup
- Jonas Nilsson
Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Publication Year: 2004

DOI: https://doi.org/10.1002/dir.10073

Abstract:

Authors:
- Thorsten Hennig‐Thurau
- Kevin P. Gwinner
- Gianfranco Walsh
- Dwayne D. Gremler
The Field behind the Screen: Using Netnography for Marketing Research in Online Communities

Publication Year: 2002

DOI: https://doi.org/10.1509/jmkr.39.1.61.18935

Abstract:

Authors:
- Robert V. Kozinets
The anatomy of the inconspicuous luxury fashion experience

Publication Year: 2018

DOI: https://doi.org/10.1108/jfmm-08-2017-0083

Abstract:

Authors:
- Marian Makkar
- Sheau Fen Yap
Sports marketing and the psychology of marketing communication

Publication Year: 2004

DOI: https://doi.org/10.5860/choice.42-0371

Abstract:

Authors:
- Janet S. Slater
- Carla Lloyd

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Results for 'Consumer Behavior in Brand Consumption and Identification' :

The influence of brand trust and brand identification on brand evangelism

The Economics of Information

Brand relationship, consumption values and branded app adoption

Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition

Whence Consumer Loyalty?

Customer Loyalty: Toward an Integrated Conceptual Framework

Users of the world, unite! The challenges and opportunities of Social Media

Community identification increases consumer‐to‐consumer helping, but not always

Whence Consumer Loyalty?

Why we buy what we buy: A theory of consumption values

Green consumer behavior: being good or seeming good?

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

The Field behind the Screen: Using Netnography for Marketing Research in Online Communities

The anatomy of the inconspicuous luxury fashion experience

Sports marketing and the psychology of marketing communication

What is Boolean Searches

Example Search