Abstract: Part Marketing and the professions: introduction to marketing marketing in professional service firms. Part 2 Market analysis and information: market analysis marketing information and research. Part 3 Strategic market planning: strategic marketing of professional services developing a strategic marketing plan environmental analysis strategy alternatives. Part 4 Marketing communications and advertising marketing communications personal selling and firm image. Part 5 Making marketing happen: developing a market orientation marketing and quality.
Publication Year: 1991
Publication Date: 1991-01-01
Language: en
Type: book
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Cited By Count: 59
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