Abstract:Introduction to marketing The marketing-orientated organisation The marketing environment The functions of marketing Market segmentation, targeting and positioning of marketing Buyer behaviour Marketi...Introduction to marketing The marketing-orientated organisation The marketing environment The functions of marketing Market segmentation, targeting and positioning of marketing Buyer behaviour Marketing communications I Marketing communications II - personal selling Channels of distribution Physical distribution management Pricing Product policy Marketing research Sales forecasting International marketing International marketing Societal marketing Marketing strategy, planning and control The use of Internet technology in marketing Customer care and customer relationship managementRead More
Publication Year: 1998
Publication Date: 1998-11-04
Language: en
Type: book
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Cited By Count: 18
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