Publication Information

{'id': 'https://openalex.org/W1572032644', 'doi': None, 'title': 'Marketing : an introduction : an Asian perspective', 'display_name': 'Marketing : an introduction : an Asian perspective', 'publication_year': 2006, 'publication_date': '2006-01-01', 'ids': {'openalex': 'https://openalex.org/W1572032644', 'mag': '1572032644'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'https://ci.nii.ac.jp/ncid/BA80052213', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S4306477627', 'display_name': 'Pearson Prentice Hall eBooks', 'issn_l': None, 'issn': None, 'is_oa': False, 'is_in_doaj': False, 'is_core': False, 'host_organization': None, 'host_organization_name': None, 'host_organization_lineage': [], 'host_organization_lineage_names': [], 'type': 'ebook platform'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, 'type': 'book', 'type_crossref': 'book', 'indexed_in': [], 'open_access': {'is_oa': False, 'oa_status': 'closed', 'oa_url': None, 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5051642734', 'display_name': 'Gary Armstrong', 'orcid': 'https://orcid.org/0000-0002-4155-0813'}, 'institutions': [], 'countries': [], 'is_corresponding': False, 'raw_author_name': 'Gary Armstrong', 'raw_affiliation_strings': [], 'affiliations': []}, {'author_position': 'middle', 'author': {'id': 'https://openalex.org/A5001048299', 'display_name': 'Philip Kotler', 'orcid': None}, 'institutions': [], 'countries': [], 'is_corresponding': False, 'raw_author_name': 'Philip Kotler', 'raw_affiliation_strings': [], 'affiliations': []}, {'author_position': 'last', 'author': {'id': 'https://openalex.org/A5050804858', 'display_name': 'Geoffrey da Silva', 'orcid': None}, 'institutions': [], 'countries': [], 'is_corresponding': False, 'raw_author_name': 'Geoffrey da Silva', 'raw_affiliation_strings': [], 'affiliations': []}], 'institution_assertions': [], 'countries_distinct_count': 0, 'institutions_distinct_count': 0, 'corresponding_author_ids': [], 'corresponding_institution_ids': [], 'apc_list': None, 'apc_paid': None, 'fwci': 0.0, 'has_fulltext': False, 'cited_by_count': 19, 'citation_normalized_percentile': {'value': 0.747292, 'is_in_top_1_percent': False, 'is_in_top_10_percent': False}, 'cited_by_percentile_year': {'min': 86, 'max': 87}, 'biblio': {'volume': None, 'issue': None, 'first_page': None, 'last_page': None}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T13355', 'display_name': 'Marketing and Advertising Strategies', 'score': 0.8256, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T13355', 'display_name': 'Marketing and Advertising Strategies', 'score': 0.8256, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [], 'concepts': [{'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.7557447}, {'id': 'https://openalex.org/C98495876', 'wikidata': 'https://www.wikidata.org/wiki/Q1323528', 'display_name': 'Digital marketing', 'level': 2, 'score': 0.7103256}, {'id': 'https://openalex.org/C39453970', 'wikidata': 'https://www.wikidata.org/wiki/Q7317267', 'display_name': 'Return on marketing investment', 'level': 3, 'score': 0.7086804}, {'id': 'https://openalex.org/C192975520', 'wikidata': 'https://www.wikidata.org/wiki/Q1143466', 'display_name': 'Marketing management', 'level': 2, 'score': 0.70554173}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.68571377}, {'id': 'https://openalex.org/C48891531', 'wikidata': 'https://www.wikidata.org/wiki/Q1141436', 'display_name': 'Marketing research', 'level': 2, 'score': 0.64496946}, {'id': 'https://openalex.org/C93032411', 'wikidata': 'https://www.wikidata.org/wiki/Q1363963', 'display_name': 'Marketing strategy', 'level': 2, 'score': 0.6438639}, {'id': 'https://openalex.org/C98716237', 'wikidata': 'https://www.wikidata.org/wiki/Q193959', 'display_name': 'Marketing mix', 'level': 2, 'score': 0.5750866}, {'id': 'https://openalex.org/C146937435', 'wikidata': 'https://www.wikidata.org/wiki/Q4025911', 'display_name': 'Marketing effectiveness', 'level': 4, 'score': 0.52215385}, {'id': 'https://openalex.org/C54649085', 'wikidata': 'https://www.wikidata.org/wiki/Q574424', 'display_name': 'Relationship marketing', 'level': 3, 'score': 0.52128124}, {'id': 'https://openalex.org/C127107974', 'wikidata': 'https://www.wikidata.org/wiki/Q350884', 'display_name': 'Business marketing', 'level': 3, 'score': 0.4726117}, {'id': 'https://openalex.org/C112698675', 'wikidata': 'https://www.wikidata.org/wiki/Q37038', 'display_name': 'Advertising', 'level': 1, 'score': 0.32524025}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': False, 'landing_page_url': 'https://ci.nii.ac.jp/ncid/BA80052213', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S4306477627', 'display_name': 'Pearson Prentice Hall eBooks', 'issn_l': None, 'issn': None, 'is_oa': False, 'is_in_doaj': False, 'is_core': False, 'host_organization': None, 'host_organization_name': None, 'host_organization_lineage': [], 'host_organization_lineage_names': [], 'type': 'ebook platform'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}], 'best_oa_location': None, 'sustainable_development_goals': [{'id': 'https://metadata.un.org/sdg/12', 'display_name': 'Responsible consumption and production', 'score': 0.45}], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 0, 'referenced_works': [], 'related_works': ['https://openalex.org/W8289979', 'https://openalex.org/W7101211', 'https://openalex.org/W68541390', 'https://openalex.org/W611846714', 'https://openalex.org/W598755141', 'https://openalex.org/W54266995', 'https://openalex.org/W3204571539', 'https://openalex.org/W3111158741', 'https://openalex.org/W2603362485', 'https://openalex.org/W2063442908', 'https://openalex.org/W1979980967', 'https://openalex.org/W1965687611', 'https://openalex.org/W1585408159', 'https://openalex.org/W1584299977', 'https://openalex.org/W1580870047', 'https://openalex.org/W1574703630', 'https://openalex.org/W1554166620', 'https://openalex.org/W1550694910', 'https://openalex.org/W1534898521', 'https://openalex.org/W1530210489'], 'abstract_inverted_index': {'PART': [0, 24, 45, 116], 'ONE': [1], 'DEFINING': [2], 'MARKETING': [3, 6, 50, 53, 119], 'AND': [4, 29, 52], 'THE': [5, 27], 'PROCESS': [7], '1.': [8], 'Marketing:': [9], 'Managing': [10, 36], 'Profitable': [11], 'Customer': [12, 22], 'Relationships': [13, 23, 63], '2.': [14], 'Company': [15], 'and': [16, 41, 58, 71, 77, 84, 89, 95, 104, 113, 132, 136], 'Marketing': [17, 33, 37, 87, 99, 109, 115, 121, 131, 137], 'Strategy:': [18], 'Partnering': [19], 'to': [20], 'Build': [21], 'TWO': [25], 'UNDERSTANDING': [26], 'MARKETPLACE': [28], 'CONSUMERS': [30], '3.': [31], 'The': [32, 127], 'Environment': [34], '4.': [35], 'Information': [38], '5.': [39], 'Consumer': [40], 'Business': [42], 'Buyer': [43], 'Behavior': [44], 'THREE': [46], 'DESIGNING': [47], 'A': [48], 'CUSTOMER-DRIVEN': [49], 'STRATEGY': [51], 'MIX': [54], '6.': [55], 'Segmentation,': [56], 'Targeting,': [57], 'Positioning:': [59], 'Building': [60], 'the': [61, 65, 123], 'Right': [62, 66], 'with': [64], 'Customers': [67], '7.': [68], 'Product,': [69], 'Services,': [70], 'Branding': [72], 'Strategy': [73], '8.': [74], 'New-Product': [75], 'Development': [76], 'Product': [78], 'Life-Cycle': [79], 'Strategies': [80, 85], '9.': [81], 'Pricing': [82], 'Considerations': [83], '10.': [86], 'Channels': [88], 'Supply': [90], 'Chain': [91], 'Management': [92], '11.': [93], 'Retailing': [94], 'Wholesaling': [96], '12.': [97], 'Integrated': [98, 108], 'Communications:': [100, 110], 'Advertising,': [101], 'Sales': [102], 'Promotion,': [103], 'Public': [105], 'Relations': [106], '13.': [107], 'Personal': [111], 'Selling': [112], 'Direct': [114], 'FOUR': [117], 'EXTENDING': [118], '14.': [120], 'in': [122], 'Digital': [124], 'Age': [125], '15.': [126], 'Global': [128], 'Marketplace': [129], '16.': [130], 'Society:': [133], 'Social': [134], 'Responsibility': [135], 'Ethics': [138], 'Supplements': [139], '-': [140, 143, 146], "Instructor's": [141], 'Manual': [142], 'PowerPoint': [144], 'Slides': [145], 'Test': [147], 'Item': [148], 'File': [149], 'Available': [150], 'on': [151], 'My': [152], 'Asian': [153], 'Companion': [154], 'Website:': [155], 'www.pearsoned-asia.com/kotler': [156]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W1572032644', 'counts_by_year': [{'year': 2024, 'cited_by_count': 1}, {'year': 2023, 'cited_by_count': 3}, {'year': 2022, 'cited_by_count': 3}, {'year': 2021, 'cited_by_count': 2}, {'year': 2020, 'cited_by_count': 1}, {'year': 2014, 'cited_by_count': 2}, {'year': 2013, 'cited_by_count': 3}], 'updated_date': '2025-01-07T02:08:09.382501', 'created_date': '2016-06-24'}