Abstract: This chapter contains sections titled: Consider Your View of Marketing: Are You Carrying Some Baggage? Chapter's Scope The Economic Motivation for Marketing Professional Services Marketing and Selling: Different but Related A Simple, Powerful Marketing Model Marketing Techniques and Tools What Works and What Doesn't Work Marketing Concluding Comments Exercises
Publication Year: 2012
Publication Date: 2012-02-15
Language: en
Type: other
Indexed In: ['crossref']
Access and Citation
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot