Title: THE ROLE OF MARKETING IN THE DEVELOPMENT AND SELLING OF WOOD PRODUCTS IN FERIZAJ REGION
Abstract: The origin of theoretical marketing dates from the beginning of the twentieth century. In 1905, at the University of Pennsylvania, subject went to the curriculum, while at Wisconsin University from 1910 the subject Methods began to be taught.The Sixth Decade is recognized as the stage of marketing application in the broadest sense. Marketing is a process that deals with business activities that direct the flow of goods and services from the producer to the consumer or user.Marketing is not just a mediator between the producer and the consumer, but it is a link that connects and integrates the sphere of production with the consumer side. The greatest help for the functioning of supply and demand mechanisms in the market is the marketing discipline.Marketing is the bridge between the enterprise and the market. Business concepts are supported in: Product Orientation, Selling Orientation, and Marketing Orientation.Marketing mix (4P=Product, Price, Promotion, Place)With this concept, we mean the combination of 4P marketing instrument that make up the company's bid, which should be based on the needs information and targeted market requirements.Marketing mix is a business tool used in marketing by marketers. Marketing mix is often crucial when defining a product or brand offer, and often associates with 4P (Price, Product, Promotion, and Place).
Publication Year: 2017
Publication Date: 2017-12-08
Language: en
Type: article
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