Abstract: Nowadays,we have paid much attention on marketing innovaion paid in our country,but the marketing is still under the junior process.After joined in WTO,the national business banks is facing new compititive conditions and situation.If we want to answer the challengs,China-funded banks have to accelerate the marketing innovation,and explore the new methods of production marketing,relation marketing,inside marketing,service marketing,brand marketing and internet marketing.
Publication Year: 2008
Publication Date: 2008-01-01
Language: en
Type: article
Access and Citation
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot