Abstract: Farmers, and other agribusiness firms, naturally need to make decisions that influence the value of their output to their customers. Choices about when and how to sell output are some of these decisions. However, most of the main decisions affecting the value of output are made long before selling occurs. This chapter is about ways of thinking about the links between customer preferences and agribusiness management. Key questions that are considered in this chapter are: ‘What is the role of my firm in the agribusiness system? How should this inform my management decisions? And what changes to the way I relate to other participants in the system might be feasible and profitable?’
Publication Year: 2005
Publication Date: 2005-06-14
Language: en
Type: book-chapter
Indexed In: ['crossref']
Access and Citation
Cited By Count: 10
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