Title: Товарная Политика В Маркетинге [Product Policy in Marketing]
Abstract: The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and structural elements of product policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical implementation of product policy in the Russian context.
Publication Year: 2012
Publication Date: 2012-01-01
Language: en
Type: article
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