Title: COMPLEX OF MARKETING FOR A NEW PRODUCT USING THE EXAMPLE OF ORGANIC FERTILIZER
Abstract: The article considers modern marketing strategies, formed on the basis of the marketing mix concept. The analysis of the market of organic fertilizers in the Perm Krai was carried out. The main trends are identified. The recommendations on the formation of commodity policy have been developed. The installation for the purpose of the price is given. The channels of commodity circulation and availability of goods for consumers are identified. A system for motivating dealers and intermediaries has been developed. The article deals with personal and non-linear channels of communication policy. On the basis of marketing research of consumers, channels for disseminating information about a new product were selected and analyzed, and recommendations were made. In conclusion, the financial result was assessed when implementing the developed set of measures.
Publication Year: 2017
Publication Date: 2017-01-01
Language: en
Type: article
Access and Citation
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot