Title: On Pragmatic Equivalence and Failure in Advertisement Translation
Abstract: Advertisement translation is a cross-linguistic and cross-cultural communication and the whole process of it concerns with the transfer of languages and cultures.This paper explores pragmatic equivalence and failure in advertisement translation from pragmalinguistic aspect and sociopragmatic aspect,and emphasizes the influence of Speech Act Theory and context on advertisement translation.Pragmatic equivalence principle should be accomplished preferably to transmit illocutionary intention in the most proper way and make readers of translation have the same feelings or reactions as the original readers have.
Publication Year: 2010
Publication Date: 2010-01-01
Language: en
Type: article
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