Title: On the Equivalent Pragmatic Effects of the Poetic Advertisement Translation from the Perspective of Relevant Approach
Abstract: Poetic advertisement,as a special style,should be translated with both the information and the intention of the original advertisement,as well as its poetic aesthetics.This paper mainly studies the property of the poetic advertisement and some pragmatic strategies for equivalent translation effects.It is argued that those pragmatic strategies should be adopted considering its styles,idiomatic expressions,linguistic aesthetic judgment,its unique culture and rhetoric device of parody so that the communicative intention of the original advertisement will be truly realized and the poetic art will be reproduced in the target language.
Publication Year: 2014
Publication Date: 2014-01-01
Language: en
Type: article
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