Title: The Functional Equivalence of Advertisement Translation in the Perspective of Relevance Theory
Abstract: Untranslatability often occurs in the translation of advertisement owing to the difference of cultural background and thinking mode between Chinese and English. Eugene A Nida's functional equivalence offers a theoretical base for the translator to solve such kind of problem.According to Sperber and Wilson's relevance theory,the functional equivalence of advertisement translation is not the equivalence of form or content,but the realization of optimal relevance with consideration of both source language reader and target language reader's cognitive environment.
Publication Year: 2009
Publication Date: 2009-01-01
Language: en
Type: article
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