Title: A study on the influences of audience contradiction on the spread of online advertisement in China
Abstract: With the popularity of network,more and more audience are involved in Internet information body actively or passively,in which the amount of information is in explosive growth.Advertisement,with the new medium carrier of network,enters into an unprecedented period of development.However,various forms of antagonistic and resistant moods can not be ignored when online advertisement faces the audience,which will affect the adverting effect.This article is intended to explore the audience's psychological mechanism inconsistent with online advertisement and provides optimized solutions and suggestions on the communication of online advertisement.
Publication Year: 2010
Publication Date: 2010-01-01
Language: en
Type: article
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