Title: The Cross-culture Diffusion of Symbols in Ads
Abstract: The use of the principle of Semiotics and Advertising can help us to analysis how the audience understand the symbols includes in advertisement. It is greatly effected by the audience's cultural environment and social backgrounds. Today, the increasing trend of global economic make the international trade has become easy. In this environment, the answer of symbols how express their meanings in correct way in cross-cultural advertisement is of positive significance to the development of advertising. Finally, author discuss the answer of this problem and express own view in exploratory way.
Publication Year: 2007
Publication Date: 2007-01-01
Language: en
Type: article
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