Title: On the Methods of Communication between Advertisement language and target audience
Abstract: Advertising is an art of persuasion.We must communicate with the target audience effectively to persuade receivers' minds strongly.We often use the strategy of personal communication for reference consciously in advertising literary language according to its own features.This kind of verbal communication experience can help to create a hospitable atmosphere and improve the communication effect of print advertisement.
Publication Year: 2006
Publication Date: 2006-01-01
Language: en
Type: article
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