Title: Application of Nida's "Functional Equivalence" in Brand Translation
Abstract: Starting with Nida's theory of Functional Equivalence,this paper interprets the fundamental principles of brand translation and further discusses,from semantic and pragmatic perspectives,the realization of this equivalence in translation practice.Such an understanding will be capable of being used to guarantee effective translation of brand names.
Publication Year: 2007
Publication Date: 2007-01-01
Language: en
Type: article
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