Publication Information

{'id': 'https://openalex.org/W2151061011', 'doi': None, 'title': 'The Economics of the Online Advertising Industry', 'display_name': 'The Economics of the Online Advertising Industry', 'publication_year': 2008, 'publication_date': '2008-05-09', 'ids': {'openalex': 'https://openalex.org/W2151061011', 'mag': '2151061011'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID1086473_code450841.pdf?abstractid=1086473&mirid=1', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S4210172589', 'display_name': 'SSRN Electronic Journal', 'issn_l': '1556-5068', 'issn': ['1556-5068'], 'is_oa': False, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/I1318003438', 'host_organization_name': 'RELX Group (Netherlands)', 'host_organization_lineage': ['https://openalex.org/I1318003438'], 'host_organization_lineage_names': ['RELX Group (Netherlands)'], 'type': 'repository'}, 'license': None, 'license_id': None, 'version': 'submittedVersion', 'is_accepted': False, 'is_published': False}, 'type': 'article', 'type_crossref': 'posted-content', 'indexed_in': [], 'open_access': {'is_oa': False, 'oa_status': 'closed', 'oa_url': None, 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5057345173', 'display_name': 'David S. Evans', 'orcid': 'https://orcid.org/0000-0003-3940-3344'}, 'institutions': [{'id': 'https://openalex.org/I45129253', 'display_name': 'University College London', 'ror': 'https://ror.org/02jx3x895', 'country_code': 'GB', 'type': 'education', 'lineage': ['https://openalex.org/I124357947', 'https://openalex.org/I45129253']}], 'countries': ['GB'], 'is_corresponding': True, 'raw_author_name': 'David S. Evans', 'raw_affiliation_strings': [' University College London'], 'affiliations': [{'raw_affiliation_string': ' University College London', 'institution_ids': ['https://openalex.org/I45129253']}]}], 'institution_assertions': [], 'countries_distinct_count': 1, 'institutions_distinct_count': 1, 'corresponding_author_ids': ['https://openalex.org/A5057345173'], 'corresponding_institution_ids': ['https://openalex.org/I45129253'], 'apc_list': None, 'apc_paid': None, 'fwci': 1.194, 'has_fulltext': False, 'cited_by_count': 10, 'citation_normalized_percentile': {'value': 0.845485, 'is_in_top_1_percent': False, 'is_in_top_10_percent': False}, 'cited_by_percentile_year': {'min': 83, 'max': 84}, 'biblio': {'volume': None, 'issue': None, 'first_page': None, 'last_page': None}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T11161', 'display_name': 'Consumer Market Behavior and Pricing', 'score': 0.9995, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T11161', 'display_name': 'Consumer Market Behavior and Pricing', 'score': 0.9995, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T11437', 'display_name': 'Digital Platforms and Economics', 'score': 0.9993, 'subfield': {'id': 'https://openalex.org/subfields/1408', 'display_name': 'Strategy and Management'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T11182', 'display_name': 'Auction Theory and Applications', 'score': 0.9852, 'subfield': {'id': 'https://openalex.org/subfields/1803', 'display_name': 'Management Science and Operations Research'}, 'field': {'id': 'https://openalex.org/fields/18', 'display_name': 'Decision Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/informative-advertising', 'display_name': 'Informative advertising', 'score': 0.47276643}, {'id': 'https://openalex.org/keywords/search-advertising', 'display_name': 'Search advertising', 'score': 0.46232465}], 'concepts': [{'id': 'https://openalex.org/C112698675', 'wikidata': 'https://www.wikidata.org/wiki/Q37038', 'display_name': 'Advertising', 'level': 1, 'score': 0.8154062}, {'id': 'https://openalex.org/C512338625', 'wikidata': 'https://www.wikidata.org/wiki/Q624902', 'display_name': 'Online advertising', 'level': 3, 'score': 0.61401933}, {'id': 'https://openalex.org/C9233905', 'wikidata': 'https://www.wikidata.org/wiki/Q3276328', 'display_name': 'Bidding', 'level': 2, 'score': 0.577389}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.49410155}, {'id': 'https://openalex.org/C101336063', 'wikidata': 'https://www.wikidata.org/wiki/Q6031290', 'display_name': 'Informative advertising', 'level': 5, 'score': 0.47276643}, {'id': 'https://openalex.org/C187687199', 'wikidata': 'https://www.wikidata.org/wiki/Q844880', 'display_name': 'Search advertising', 'level': 4, 'score': 0.46232465}, {'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.33047205}, {'id': 'https://openalex.org/C56408696', 'wikidata': 'https://www.wikidata.org/wiki/Q6980087', 'display_name': 'Native advertising', 'level': 4, 'score': 0.25254261}, {'id': 'https://openalex.org/C41008148', 'wikidata': 'https://www.wikidata.org/wiki/Q21198', 'display_name': 'Computer science', 'level': 0, 'score': 0.2518967}, {'id': 'https://openalex.org/C136764020', 'wikidata': 'https://www.wikidata.org/wiki/Q466', 'display_name': 'World Wide Web', 'level': 1, 'score': 0.21864557}, {'id': 'https://openalex.org/C110875604', 'wikidata': 'https://www.wikidata.org/wiki/Q75', 'display_name': 'The Internet', 'level': 2, 'score': 0.1921466}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': False, 'landing_page_url': 'https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID1086473_code450841.pdf?abstractid=1086473&mirid=1', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S4210172589', 'display_name': 'SSRN Electronic Journal', 'issn_l': '1556-5068', 'issn': ['1556-5068'], 'is_oa': False, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/I1318003438', 'host_organization_name': 'RELX Group (Netherlands)', 'host_organization_lineage': ['https://openalex.org/I1318003438'], 'host_organization_lineage_names': ['RELX Group (Netherlands)'], 'type': 'repository'}, 'license': None, 'license_id': None, 'version': 'submittedVersion', 'is_accepted': False, 'is_published': False}], 'best_oa_location': None, 'sustainable_development_goals': [], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 13, 'referenced_works': ['https://openalex.org/W1528949297', 'https://openalex.org/W1975118206', 'https://openalex.org/W2085225290', 'https://openalex.org/W2103970837', 'https://openalex.org/W2113455164', 'https://openalex.org/W2117388899', 'https://openalex.org/W2168802503', 'https://openalex.org/W2172169275', 'https://openalex.org/W2272448541', 'https://openalex.org/W2400933615', 'https://openalex.org/W3122305203', 'https://openalex.org/W3122749945', 'https://openalex.org/W87789959'], 'related_works': ['https://openalex.org/W596241658', 'https://openalex.org/W3205695868', 'https://openalex.org/W3150755883', 'https://openalex.org/W3128201306', 'https://openalex.org/W3015430284', 'https://openalex.org/W2913109148', 'https://openalex.org/W2790755415', 'https://openalex.org/W2758801054', 'https://openalex.org/W2738936668', 'https://openalex.org/W2617121522', 'https://openalex.org/W2477517185', 'https://openalex.org/W2346030802', 'https://openalex.org/W2266314443', 'https://openalex.org/W2166425399', 'https://openalex.org/W2147500650', 'https://openalex.org/W2075361192', 'https://openalex.org/W2059722061', 'https://openalex.org/W2003784829', 'https://openalex.org/W2000898754', 'https://openalex.org/W1547726827'], 'abstract_inverted_index': {'Online': [0], 'advertising': [1, 12, 51, 75], 'has': [2, 83], 'grown': [3], 'rapidly': [4], 'and': [5, 30, 38, 98], 'accounts': [6], 'for': [7], 'about': [8], '7%': [9], 'of': [10, 61, 81, 93], 'US': [11], 'spending.': [13], 'It': [14], 'is': [15, 56], 'projected': [16], 'to': [17, 42, 72], 'increase': [18], 'sharply': [19], 'as': [20, 31, 35], 'more': [21], 'consumers': [22], 'spend': [23], 'time': [24], 'online': [25, 50], 'on': [26], 'their': [27], 'personal': [28], 'computers': [29], 'additional': [32], 'devices': [33], 'such': [34], 'mobile': [36], 'phones': [37], 'televisions': [39], 'are': [40], 'connected': [41], 'the': [43, 49, 77, 91], 'web.': [44], 'This': [45], 'article': [46], 'describes': [47], 'how': [48], 'industry': [52, 55], 'works.': [53], 'The': [54], 'populated': [57], 'by': [58, 96], 'a': [59], 'number': [60], 'multisided': [62], 'platforms': [63], 'that': [64, 88], 'singly': [65], 'or': [66], 'in': [67], 'combination': [68, 92], 'facilitate': [69], 'connecting': [70], 'advertisers': [71, 97], 'viewers.': [73], 'Search-based': [74], 'platforms,': [76], 'most': [78], 'well': [79], 'developed': [80], 'these,': [82], 'several': [84], 'interesting': [85], 'economic': [86], 'features': [87], 'result': [89], 'from': [90], 'keyword': [94], 'bidding': [95], 'single-homing.': [99]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W2151061011', 'counts_by_year': [{'year': 2016, 'cited_by_count': 1}, {'year': 2015, 'cited_by_count': 3}, {'year': 2012, 'cited_by_count': 4}], 'updated_date': '2024-12-08T03:21:07.095530', 'created_date': '2016-06-24'}