Publication Information

{'id': 'https://openalex.org/W3205695868', 'doi': None, 'title': 'Impact of Media Transformation on Advertising Products', 'display_name': 'Impact of Media Transformation on Advertising Products', 'publication_year': 2019, 'publication_date': '2019-04-25', 'ids': {'openalex': 'https://openalex.org/W3205695868', 'mag': '3205695868'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3377949', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S4210172589', 'display_name': 'SSRN Electronic Journal', 'issn_l': '1556-5068', 'issn': ['1556-5068'], 'is_oa': False, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/I1318003438', 'host_organization_name': 'RELX Group (Netherlands)', 'host_organization_lineage': ['https://openalex.org/I1318003438'], 'host_organization_lineage_names': ['RELX Group (Netherlands)'], 'type': 'repository'}, 'license': None, 'license_id': None, 'version': 'submittedVersion', 'is_accepted': False, 'is_published': False}, 'type': 'article', 'type_crossref': 'posted-content', 'indexed_in': [], 'open_access': {'is_oa': False, 'oa_status': 'closed', 'oa_url': None, 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5012913220', 'display_name': 'Mariia Rubtcova', 'orcid': 'https://orcid.org/0000-0003-4003-4988'}, 'institutions': [{'id': 'https://openalex.org/I172901346', 'display_name': 'St Petersburg University', 'ror': 'https://ror.org/023znxa73', 'country_code': 'RU', 'type': 'education', 'lineage': ['https://openalex.org/I172901346']}, {'id': 'https://openalex.org/I4210085953', 'display_name': 'Saint Petersburg State University of Cinema and Television', 'ror': 'https://ror.org/007vwze84', 'country_code': 'RU', 'type': 'education', 'lineage': ['https://openalex.org/I4210085953']}], 'countries': ['RU'], 'is_corresponding': False, 'raw_author_name': 'Mariia Rubtcova', 'raw_affiliation_strings': ['St. Petersburg University of Cinema and Television'], 'affiliations': [{'raw_affiliation_string': 'St. Petersburg University of Cinema and Television', 'institution_ids': ['https://openalex.org/I172901346', 'https://openalex.org/I4210085953']}]}, {'author_position': 'last', 'author': {'id': 'https://openalex.org/A5045172496', 'display_name': 'Oleg Pavenkov', 'orcid': 'https://orcid.org/0000-0002-1142-3389'}, 'institutions': [{'id': 'https://openalex.org/I172901346', 'display_name': 'St Petersburg University', 'ror': 'https://ror.org/023znxa73', 'country_code': 'RU', 'type': 'education', 'lineage': ['https://openalex.org/I172901346']}, {'id': 'https://openalex.org/I4210085953', 'display_name': 'Saint Petersburg State University of Cinema and Television', 'ror': 'https://ror.org/007vwze84', 'country_code': 'RU', 'type': 'education', 'lineage': ['https://openalex.org/I4210085953']}], 'countries': ['RU'], 'is_corresponding': False, 'raw_author_name': 'Oleg Pavenkov', 'raw_affiliation_strings': ['St. Petersburg University of Cinema and Television'], 'affiliations': [{'raw_affiliation_string': 'St. Petersburg University of Cinema and Television', 'institution_ids': ['https://openalex.org/I172901346', 'https://openalex.org/I4210085953']}]}], 'institution_assertions': [], 'countries_distinct_count': 1, 'institutions_distinct_count': 2, 'corresponding_author_ids': [], 'corresponding_institution_ids': [], 'apc_list': None, 'apc_paid': None, 'fwci': 0.0, 'has_fulltext': False, 'cited_by_count': 0, 'citation_normalized_percentile': {'value': 0.0, 'is_in_top_1_percent': False, 'is_in_top_10_percent': False}, 'cited_by_percentile_year': {'min': 0, 'max': 61}, 'biblio': {'volume': None, 'issue': None, 'first_page': None, 'last_page': None}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T12922', 'display_name': 'Business and Economic Development', 'score': 0.9098, 'subfield': {'id': 'https://openalex.org/subfields/2308', 'display_name': 'Management, Monitoring, Policy and Law'}, 'field': {'id': 'https://openalex.org/fields/23', 'display_name': 'Environmental Science'}, 'domain': {'id': 'https://openalex.org/domains/3', 'display_name': 'Physical Sciences'}}, 'topics': [{'id': 'https://openalex.org/T12922', 'display_name': 'Business and Economic Development', 'score': 0.9098, 'subfield': {'id': 'https://openalex.org/subfields/2308', 'display_name': 'Management, Monitoring, Policy and Law'}, 'field': {'id': 'https://openalex.org/fields/23', 'display_name': 'Environmental Science'}, 'domain': {'id': 'https://openalex.org/domains/3', 'display_name': 'Physical Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/advertising-research', 'display_name': 'Advertising research', 'score': 0.6332444}, {'id': 'https://openalex.org/keywords/consumption', 'display_name': 'Consumption', 'score': 0.6080064}, {'id': 'https://openalex.org/keywords/advertising-campaign', 'display_name': 'Advertising campaign', 'score': 0.5662155}, {'id': 'https://openalex.org/keywords/media-consumption', 'display_name': 'Media Consumption', 'score': 0.4475395}], 'concepts': [{'id': 'https://openalex.org/C112698675', 'wikidata': 'https://www.wikidata.org/wiki/Q37038', 'display_name': 'Advertising', 'level': 1, 'score': 0.83035487}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.65175605}, {'id': 'https://openalex.org/C12718992', 'wikidata': 'https://www.wikidata.org/wiki/Q4686766', 'display_name': 'Advertising research', 'level': 2, 'score': 0.6332444}, {'id': 'https://openalex.org/C512338625', 'wikidata': 'https://www.wikidata.org/wiki/Q624902', 'display_name': 'Online advertising', 'level': 3, 'score': 0.62782466}, {'id': 'https://openalex.org/C30772137', 'wikidata': 'https://www.wikidata.org/wiki/Q5164762', 'display_name': 'Consumption (sociology)', 'level': 2, 'score': 0.6080064}, {'id': 'https://openalex.org/C110875604', 'wikidata': 'https://www.wikidata.org/wiki/Q75', 'display_name': 'The Internet', 'level': 2, 'score': 0.5711087}, {'id': 'https://openalex.org/C110350745', 'wikidata': 'https://www.wikidata.org/wiki/Q1761818', 'display_name': 'Advertising campaign', 'level': 2, 'score': 0.5662155}, {'id': 'https://openalex.org/C2778660142', 'wikidata': 'https://www.wikidata.org/wiki/Q6805591', 'display_name': 'Media consumption', 'level': 2, 'score': 0.4475395}, {'id': 'https://openalex.org/C91306197', 'wikidata': 'https://www.wikidata.org/wiki/Q45767', 'display_name': 'Competition (biology)', 'level': 2, 'score': 0.44706702}, {'id': 'https://openalex.org/C26517878', 'wikidata': 'https://www.wikidata.org/wiki/Q228039', 'display_name': 'Key (lock)', 'level': 2, 'score': 0.41847876}, {'id': 'https://openalex.org/C99574664', 'wikidata': 'https://www.wikidata.org/wiki/Q683794', 'display_name': 'New media', 'level': 2, 'score': 0.41767433}, {'id': 'https://openalex.org/C90673727', 'wikidata': 'https://www.wikidata.org/wiki/Q901718', 'display_name': 'Product (mathematics)', 'level': 2, 'score': 0.41055918}, {'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.36738068}, {'id': 'https://openalex.org/C41008148', 'wikidata': 'https://www.wikidata.org/wiki/Q21198', 'display_name': 'Computer science', 'level': 0, 'score': 0.18497431}, {'id': 'https://openalex.org/C18903297', 'wikidata': 'https://www.wikidata.org/wiki/Q7150', 'display_name': 'Ecology', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C36289849', 'wikidata': 'https://www.wikidata.org/wiki/Q34749', 'display_name': 'Social science', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C2524010', 'wikidata': 'https://www.wikidata.org/wiki/Q8087', 'display_name': 'Geometry', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C38652104', 'wikidata': 'https://www.wikidata.org/wiki/Q3510521', 'display_name': 'Computer security', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C33923547', 'wikidata': 'https://www.wikidata.org/wiki/Q395', 'display_name': 'Mathematics', 'level': 0, 'score': 0.0}, {'id': 'https://openalex.org/C144024400', 'wikidata': 'https://www.wikidata.org/wiki/Q21201', 'display_name': 'Sociology', 'level': 0, 'score': 0.0}, {'id': 'https://openalex.org/C136764020', 'wikidata': 'https://www.wikidata.org/wiki/Q466', 'display_name': 'World Wide Web', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C86803240', 'wikidata': 'https://www.wikidata.org/wiki/Q420', 'display_name': 'Biology', 'level': 0, 'score': 0.0}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': False, 'landing_page_url': 'https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3377949', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S4210172589', 'display_name': 'SSRN Electronic Journal', 'issn_l': '1556-5068', 'issn': ['1556-5068'], 'is_oa': False, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/I1318003438', 'host_organization_name': 'RELX Group (Netherlands)', 'host_organization_lineage': ['https://openalex.org/I1318003438'], 'host_organization_lineage_names': ['RELX Group (Netherlands)'], 'type': 'repository'}, 'license': None, 'license_id': None, 'version': 'submittedVersion', 'is_accepted': False, 'is_published': False}], 'best_oa_location': None, 'sustainable_development_goals': [], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 0, 'referenced_works': [], 'related_works': ['https://openalex.org/W603537286', 'https://openalex.org/W3170379754', 'https://openalex.org/W3123656117', 'https://openalex.org/W3042904991', 'https://openalex.org/W2943340110', 'https://openalex.org/W2902945819', 'https://openalex.org/W2795579507', 'https://openalex.org/W2790755415', 'https://openalex.org/W2738936668', 'https://openalex.org/W2608019863', 'https://openalex.org/W2558913768', 'https://openalex.org/W2346030802', 'https://openalex.org/W2324249050', 'https://openalex.org/W2302098594', 'https://openalex.org/W2252972020', 'https://openalex.org/W2151061011', 'https://openalex.org/W2075361192', 'https://openalex.org/W202582009', 'https://openalex.org/W1730936241', 'https://openalex.org/W166781257'], 'abstract_inverted_index': {'The': [0, 86], 'paper': [1], 'is': [2], 'devoted': [3], 'to': [4, 46, 79, 94, 135, 149], 'the': [5, 18, 21, 27, 37, 48, 51, 71, 80, 104, 107, 120, 127, 131, 141], 'analysis': [6], 'of': [7, 9, 23, 30, 36, 53, 70, 75, 83, 88, 109, 117, 140, 143], 'impact': [8], 'media': [10, 24, 38, 56, 111, 124], 'transformation': [11, 22], 'on': [12, 17], 'advertising': [13, 42, 55, 63, 72, 76], 'products.': [14], 'We': [15, 102], 'focused': [16], 'trends': [19, 154], 'in': [20, 119, 126, 155], 'consumption': [25, 112], 'and': [26, 41, 57, 67, 113, 130], 'related': [28], 'adjustment': [29], "advertisers'": [31], 'activity.': [32], 'As': [33], 'a': [34, 114], 'result': [35], 'transformation,': [39], 'advertisers': [40, 66, 148], 'agencies': [43, 64], 'are': [44, 133], 'beginning': [45], 'acquire': [47], 'following': [49, 152], 'features:': [50], 'development': [52, 87], 'new': [54], 'communication': [58], 'channels;': [59], 'increased': [60], 'competition': [61], 'between': [62], 'for': [65], 'target': [68], 'consumers': [69], 'product;': [73], 'virtualization': [74], 'activity,': [77], 'due': [78], 'rapid': [81], 'growth': [82], 'Internet': [84, 89, 91], 'advertising;': [85], 'technologies.': [90], 'technologies': [92], 'began': [93], 'be': [95], 'used': [96], 'as': [97, 138], 'an': [98], 'effective': [99], 'marketing': [100], 'tool.': [101], 'made': [103], 'conclusion': [105], 'that': [106], 'paradigm': [108], 'changing': [110], 'deeper': [115], 'study': [116], 'co-location': [118], 'two': [121], 'most': [122], 'important': [123], 'segments': [125], 'country': [128], '(television': [129], 'Network)': [132], 'key': [134], 'further': [136], 'research,': [137], 'evidence': [139], 'effectiveness': [142], 'this': [144], 'placement': [145], 'will': [146], 'allow': [147], 'optimize': [150], 'budgets,': [151], 'organic': [153], 'consumer': [156], 'behavior.': [157]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W3205695868', 'counts_by_year': [], 'updated_date': '2024-12-16T01:25:11.649798', 'created_date': '2021-10-25'}