Get quick answers to your questions about the article from our AI researcher chatbot
{'id': 'https://openalex.org/W2477517185', 'doi': 'https://doi.org/10.1007/978-3-319-18645-0_1', 'title': 'Evolution of Web Advertising', 'display_name': 'Evolution of Web Advertising', 'publication_year': 2015, 'publication_date': '2015-11-13', 'ids': {'openalex': 'https://openalex.org/W2477517185', 'doi': 'https://doi.org/10.1007/978-3-319-18645-0_1', 'mag': '2477517185'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'https://doi.org/10.1007/978-3-319-18645-0_1', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S4210212365', 'display_name': 'SpringerBriefs in operations management', 'issn_l': '2365-8339', 'issn': ['2365-8339', '2365-8320'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': 'https://openalex.org/P4310319972', 'host_organization_name': 'Springer International Publishing', 'host_organization_lineage': ['https://openalex.org/P4310319965', 'https://openalex.org/P4310319972'], 'host_organization_lineage_names': ['Springer Nature', 'Springer International Publishing'], 'type': 'book series'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, 'type': 'book-chapter', 'type_crossref': 'book-chapter', 'indexed_in': ['crossref'], 'open_access': {'is_oa': False, 'oa_status': 'closed', 'oa_url': None, 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5020635939', 'display_name': 'Subodha Kumar', 'orcid': 'https://orcid.org/0000-0002-4401-7950'}, 'institutions': [{'id': 'https://openalex.org/I91045830', 'display_name': 'Texas A&M University', 'ror': 'https://ror.org/01f5ytq51', 'country_code': 'US', 'type': 'education', 'lineage': ['https://openalex.org/I91045830']}], 'countries': ['US'], 'is_corresponding': True, 'raw_author_name': 'Subodha Kumar', 'raw_affiliation_strings': ['Department of Information and Operations Management, Texas A&M University, College Station, TX, USA'], 'affiliations': [{'raw_affiliation_string': 'Department of Information and Operations Management, Texas A&M University, College Station, TX, USA', 'institution_ids': ['https://openalex.org/I91045830']}]}], 'institution_assertions': [], 'countries_distinct_count': 1, 'institutions_distinct_count': 1, 'corresponding_author_ids': ['https://openalex.org/A5020635939'], 'corresponding_institution_ids': ['https://openalex.org/I91045830'], 'apc_list': None, 'apc_paid': None, 'fwci': 0.0, 'has_fulltext': True, 'fulltext_origin': 'ngrams', 'cited_by_count': 0, 'citation_normalized_percentile': {'value': 0.0, 'is_in_top_1_percent': False, 'is_in_top_10_percent': False}, 'cited_by_percentile_year': {'min': 0, 'max': 66}, 'biblio': {'volume': None, 'issue': None, 'first_page': '1', 'last_page': '7'}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T11161', 'display_name': 'Consumer Market Behavior and Pricing', 'score': 0.9968, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T11161', 'display_name': 'Consumer Market Behavior and Pricing', 'score': 0.9968, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T10609', 'display_name': 'Digital Marketing and Social Media', 'score': 0.9841, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T11437', 'display_name': 'Digital Platforms and Economics', 'score': 0.9811, 'subfield': {'id': 'https://openalex.org/subfields/1408', 'display_name': 'Strategy and Management'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/web-site', 'display_name': 'Web site', 'score': 0.49685457}], 'concepts': [{'id': 'https://openalex.org/C112698675', 'wikidata': 'https://www.wikidata.org/wiki/Q37038', 'display_name': 'Advertising', 'level': 1, 'score': 0.71988446}, {'id': 'https://openalex.org/C512338625', 'wikidata': 'https://www.wikidata.org/wiki/Q624902', 'display_name': 'Online advertising', 'level': 3, 'score': 0.7198129}, {'id': 'https://openalex.org/C195487862', 'wikidata': 'https://www.wikidata.org/wiki/Q850210', 'display_name': 'Revenue', 'level': 2, 'score': 0.70170647}, {'id': 'https://openalex.org/C110875604', 'wikidata': 'https://www.wikidata.org/wiki/Q75', 'display_name': 'The Internet', 'level': 2, 'score': 0.5921381}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.57549787}, {'id': 'https://openalex.org/C2984519610', 'wikidata': 'https://www.wikidata.org/wiki/Q35127', 'display_name': 'Web site', 'level': 3, 'score': 0.49685457}, {'id': 'https://openalex.org/C136764020', 'wikidata': 'https://www.wikidata.org/wiki/Q466', 'display_name': 'World Wide Web', 'level': 1, 'score': 0.46749604}, {'id': 'https://openalex.org/C41008148', 'wikidata': 'https://www.wikidata.org/wiki/Q21198', 'display_name': 'Computer science', 'level': 0, 'score': 0.2613195}, {'id': 'https://openalex.org/C121955636', 'wikidata': 'https://www.wikidata.org/wiki/Q4116214', 'display_name': 'Accounting', 'level': 1, 'score': 0.0}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': False, 'landing_page_url': 'https://doi.org/10.1007/978-3-319-18645-0_1', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S4210212365', 'display_name': 'SpringerBriefs in operations management', 'issn_l': '2365-8339', 'issn': ['2365-8339', '2365-8320'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': 'https://openalex.org/P4310319972', 'host_organization_name': 'Springer International Publishing', 'host_organization_lineage': ['https://openalex.org/P4310319965', 'https://openalex.org/P4310319972'], 'host_organization_lineage_names': ['Springer Nature', 'Springer International Publishing'], 'type': 'book series'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}], 'best_oa_location': None, 'sustainable_development_goals': [], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 5, 'referenced_works': ['https://openalex.org/W1604937927', 'https://openalex.org/W2139891288', 'https://openalex.org/W2272448541', 'https://openalex.org/W2418436347', 'https://openalex.org/W3123656117'], 'related_works': ['https://openalex.org/W4293145640', 'https://openalex.org/W324811437', 'https://openalex.org/W3150755883', 'https://openalex.org/W3121746932', 'https://openalex.org/W2758801054', 'https://openalex.org/W2739666145', 'https://openalex.org/W2346030802', 'https://openalex.org/W2101949473', 'https://openalex.org/W2074264961', 'https://openalex.org/W104007660'], 'abstract_inverted_index': None, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W2477517185', 'counts_by_year': [], 'updated_date': '2024-12-06T15:14:58.398471', 'created_date': '2016-08-23'}