Abstract: 1. Should you be your own boss? by Tony Pearce and Brian Wilson 2. Testing the Idea Is there a Potential Market? Michael Craig Is it Technically Sound? John Wesley and Brian Wilson Is it Commercially Viable? John Wesley and Michael Craig Do You wish to Proceed Yourself or Exploit the Idea with or through others? Iona Tremlett 3. Putting the Business Development Proposal Together Development the Product John Wesley Make it Yourself or Sub-Contract John Wesley Developing the Service Tony Pearce Marketing, Pricing and Selling Tom Spencer Attracting and Organizing your Employees John Castle Legal and Tax Considerations Protection of an Idea Iona Tremlett and Keith Ward Deciding your Financial Needs Keith Ward Government Development Assistance Tom Spencer and Brian Wilson Determining the Right Financial Structure Keith Ward Putting the Business Development Proposal Together Tony Pearce and Brian Wilson 4. Establishing a Successful Business Production Control and Material Management Paul Galgut Marketing, Pricing and Publicity Tony Pearce Selling and Sales Systems Michael Craig Distribution, including Inventory Management and Warehousing Bob Williams and Michael Craig Legal Aspects of Employment Iona Tremlett Motivating and Rewarding People Brian Wilson Recruiting, Retaining and Developing your Employees John Castles Financial Control Systems Keith Ward 5. Running a Successful Business Brian Wilson 6. External Support John Castle
Publication Year: 1986
Publication Date: 1986-01-01
Language: en
Type: article
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Cited By Count: 9
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