Abstract: In modern society, advertising plays a very important role. Advertisers try every means to design persuasive advertisements for their products by attractive patterns, photos and colors, as well as language. The use of presupposition in advertising language, which is an important topic in pragmatics, can not only increase the information but also attract the consumers to make their own inferences, thus avoid the possible risk by direct assertion.
Publication Year: 2011
Publication Date: 2011-01-01
Language: en
Type: article
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