Title: Study on Pragmatic Presupposition in Advertising Language and Its Information Transmission
Abstract: As a common language phenomenon in advertisements,pragmatic presupposition is a major research subject in current adverting languages.Pragmatic presupposition can not only make advertising language more concise,humorous,euphemistic and implicit,but also help enlarge the quantity,improve the quality and project the focus of information transmission.Effectively using this linguistic device—pragmatic presupposition will benefit advertisers to compose more attractive and scientific advertisements.
Publication Year: 2010
Publication Date: 2010-01-01
Language: en
Type: article
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