Abstract: Advertisement is a particular form of communication aimed at affecting the consumers and expanding the business sales with linguistic devices.Felicity and sharedness,which are essential to utterance understanding in advertisements,are often attributable to the pragmatic presuppositions.The pragmatic presupposition is one-way,subjective and latent in its application.Appropriate exploitation of these features in verbal advertising may contribute to the persuasiveness of ads and the potential promotion of business.
Publication Year: 2006
Publication Date: 2006-01-01
Language: en
Type: article
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