Title: An analytical study on use of plastic money in India: With special reference to card holders of Gujarat
Abstract: The Banks are the main participants of the financial system in India. The Banking sector offers several facilities and opportunities to their customers. Indian banking industry has been divided into two parts, organized and unorganized sectors. Among e-banking, card banking is the most important form of e-banking products. Important card banking products are Debit Cards, Credit Cards, Store Card and Smart Card which are popularly known as Plastic Money. Research design used for this research is descriptive and method is primary which is collected through structured questionnaire. Objectives of this study includes to examine the socio-economic profile of the cardholders so as to ascertain the association of such factors with the use of debit cards and credit cards; to identify the benefits of plastic money by cardholders and merchants in business deals; to investigate into the problems confronted by both types of cardholders and merchants in the plastic money deals, etc. Scope of this study is limited to State of Gujarat with 384 sample size. Tools used for analysis is one way ANOVA. There are approximate 24% users who are using only credit card, 24% using only debit card, 5% using only smart card, 6% using only store card while there are few card holders who holds more than one type of card. Suggestion that requires for plastic money industry is that Insurance and other security should be available for the security of plastic money. Card Issuer Company has to make their advertisement more effectively to attract more number of people. In e-shopping, merchant should create trust and loyalty to customers which influence to purchase on-line.
Publication Year: 2015
Publication Date: 2015-01-01
Language: en
Type: article
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