Title: Payment cards industry in Indiaan analytical study
Abstract: The term payment card covers a range of different cards that can be presented by a cardholder to make a payment Payment cards of fer consumers more security, convenience, and control than any other payment method. Payment cards give people the power to purchase items in stores, on the Internet, through mail-order catalogues and over the telephone. They save merchants' time and money, enable them to attract and retain more customers, and help them grow their businesses. Asia Pacific accounts for approximately 30% of worldwide payment cards, making it the second-largest market after Europe. In Asia, India represents a great deal of potential and a very strong market is developing here after China and Japan. Future growth potential in this market is tremendous, particularly due to low payment card penetration coupled with low card spending. This research paper has been divided into three sections. The first section deals with the few recent trends relating to the payment card industry and growth in India. Second section consists of analysis of the number of debit and credit cards issued by different banks and spending pattern (POS) of debit and credit cardholders in India and the last section is on findings of the study.
Publication Year: 2009
Publication Date: 2009-01-01
Language: en
Type: article
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