Title: A study on customer's perception among credit card holders in Salem district
Abstract: In a development sensitive welfare economy, the formulation of marketing mix is, of course, a difficult task. The growing magnitude of social costs again makes it more complicated. The regulations of the Reserve Bank of India stand as a major obstacle while making and innovating the policy decisions. Of late, the foreign banks and few of the private sector domestic banks have been found establishing an edge over the public sector commercial banks. The customers are found satisfied with the quality of services made available them. This makes it essential that the public sector commercial banks also practice the principles of modern marketing which may initiate the process of qualitative transformation. A shift in the psychology of investors and general customers has made it urgent that the policy decision makers assign due weightage to the marketing decisions. This would help bankers fantastically while transforming the prospects into uses. It should not be forgotten that even unfounded rumours relating to the behavioral profile of bankers can jeopardize all efforts to get the business. It is against this background that the banking organizations, of late, have been found assigning due weight age to the marketing dimension of the bank management. Credit card is one of the forms of plastic money. It is also one of the services of E-Banking system. A credit card is a plastic card with a magnetic strip on which the required vital information of identity like the name of the card holder, account number, credit limit, date of validity, issuing organization, specimen signature of the card holder etc are enclosed. A credit card enables the holder the cashless purchase of goods and services at selected places.
Publication Year: 2012
Publication Date: 2012-01-01
Language: en
Type: article
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