Spatial Competition in Private Labels

Name: Work Video:
Duration: 3 min 30 s
Description: Previous studies find that private labels increase retailers' bargaining power with manufacturers and allow retailers to price discriminate. We use a spatial discrete choice model to show that retailers also use store brands to create market power through store differentiation, but not as a means of building market share.
Timothy J. Richards; Stephen F. Hamilton; Paul M. Patterson
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