Publication Information

{'id': 'https://openalex.org/W2952813671', 'doi': 'https://doi.org/10.5772/intechopen.85406', 'title': 'Social Media, Consumer Behavior, and Service Marketing', 'display_name': 'Social Media, Consumer Behavior, and Service Marketing', 'publication_year': 2019, 'publication_date': '2019-06-27', 'ids': {'openalex': 'https://openalex.org/W2952813671', 'doi': 'https://doi.org/10.5772/intechopen.85406', 'mag': '2952813671'}, 'language': 'en', 'primary_location': {'is_oa': True, 'landing_page_url': 'https://doi.org/10.5772/intechopen.85406', 'pdf_url': 'https://www.intechopen.com/citation-pdf-url/66643', 'source': {'id': 'https://openalex.org/S4306463448', 'display_name': 'IntechOpen eBooks', 'issn_l': None, 'issn': None, 'is_oa': False, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/P4310322558', 'host_organization_name': 'IntechOpen', 'host_organization_lineage': ['https://openalex.org/P4310322558'], 'host_organization_lineage_names': ['IntechOpen'], 'type': 'ebook platform'}, 'license': 'cc-by', 'license_id': 'https://openalex.org/licenses/cc-by', 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}, 'type': 'book-chapter', 'type_crossref': 'book-chapter', 'indexed_in': ['crossref'], 'open_access': {'is_oa': True, 'oa_status': 'hybrid', 'oa_url': 'https://www.intechopen.com/citation-pdf-url/66643', 'any_repository_has_fulltext': True}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5033395948', 'display_name': 'Abigail Chivandi', 'orcid': None}, 'institutions': [{'id': 'https://openalex.org/I192619145', 'display_name': 'University of the Witwatersrand', 'ror': 'https://ror.org/03rp50x72', 'country_code': 'ZA', 'type': 'education', 'lineage': ['https://openalex.org/I192619145']}], 'countries': ['ZA'], 'is_corresponding': True, 'raw_author_name': 'Abigail Chivandi', 'raw_affiliation_strings': ['University of The Witwatersrand, Johannesburg, South Africa'], 'affiliations': [{'raw_affiliation_string': 'University of The Witwatersrand, Johannesburg, South Africa', 'institution_ids': ['https://openalex.org/I192619145']}]}, {'author_position': 'middle', 'author': {'id': 'https://openalex.org/A5079363207', 'display_name': 'Michael O. Samuel', 'orcid': 'https://orcid.org/0000-0002-2181-4068'}, 'institutions': [{'id': 'https://openalex.org/I192619145', 'display_name': 'University of the Witwatersrand', 'ror': 'https://ror.org/03rp50x72', 'country_code': 'ZA', 'type': 'education', 'lineage': ['https://openalex.org/I192619145']}], 'countries': ['ZA'], 'is_corresponding': False, 'raw_author_name': 'Michael Olorunjuwon Samuel', 'raw_affiliation_strings': ['University of The Witwatersrand, Johannesburg, South Africa'], 'affiliations': [{'raw_affiliation_string': 'University of The Witwatersrand, Johannesburg, South Africa', 'institution_ids': ['https://openalex.org/I192619145']}]}, {'author_position': 'last', 'author': {'id': 'https://openalex.org/A5049978193', 'display_name': 'Mammo Muchie', 'orcid': 'https://orcid.org/0000-0003-4831-3113'}, 'institutions': [{'id': 'https://openalex.org/I137616099', 'display_name': 'Tshwane University of Technology', 'ror': 'https://ror.org/037mrss42', 'country_code': 'ZA', 'type': 'education', 'lineage': ['https://openalex.org/I137616099']}], 'countries': ['ZA'], 'is_corresponding': False, 'raw_author_name': 'Mammo Muchie', 'raw_affiliation_strings': ['Tshwane University of Technology, South Africa'], 'affiliations': [{'raw_affiliation_string': 'Tshwane University of Technology, South Africa', 'institution_ids': ['https://openalex.org/I137616099']}]}], 'institution_assertions': [], 'countries_distinct_count': 1, 'institutions_distinct_count': 2, 'corresponding_author_ids': ['https://openalex.org/A5033395948'], 'corresponding_institution_ids': ['https://openalex.org/I192619145'], 'apc_list': None, 'apc_paid': None, 'fwci': 21.867, 'has_fulltext': True, 'fulltext_origin': 'pdf', 'cited_by_count': 22, 'citation_normalized_percentile': {'value': 0.990853, 'is_in_top_1_percent': True, 'is_in_top_10_percent': True}, 'cited_by_percentile_year': {'min': 92, 'max': 93}, 'biblio': {'volume': None, 'issue': None, 'first_page': None, 'last_page': None}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T10609', 'display_name': 'Digital Marketing and Social Media', 'score': 0.9999, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T10609', 'display_name': 'Digital Marketing and Social Media', 'score': 0.9999, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T10068', 'display_name': 'Technology Adoption and User Behaviour', 'score': 0.9958, 'subfield': {'id': 'https://openalex.org/subfields/1802', 'display_name': 'Information Systems and Management'}, 'field': {'id': 'https://openalex.org/fields/18', 'display_name': 'Decision Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T10145', 'display_name': 'Consumer Behavior in Brand Consumption and Identification', 'score': 0.9768, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/brand-loyalty', 'display_name': 'Brand Loyalty', 'score': 0.50100327}], 'concepts': [{'id': 'https://openalex.org/C518677369', 'wikidata': 'https://www.wikidata.org/wiki/Q202833', 'display_name': 'Social media', 'level': 2, 'score': 0.8130331}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.72168094}, {'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.6014873}, {'id': 'https://openalex.org/C2985889538', 'wikidata': 'https://www.wikidata.org/wiki/Q267114', 'display_name': 'Social media marketing', 'level': 3, 'score': 0.5813038}, {'id': 'https://openalex.org/C112698675', 'wikidata': 'https://www.wikidata.org/wiki/Q37038', 'display_name': 'Advertising', 'level': 1, 'score': 0.55427116}, {'id': 'https://openalex.org/C2780144342', 'wikidata': 'https://www.wikidata.org/wiki/Q1900653', 'display_name': 'Brand loyalty', 'level': 2, 'score': 0.50100327}, {'id': 'https://openalex.org/C146897074', 'wikidata': 'https://www.wikidata.org/wiki/Q1932925', 'display_name': 'Loyalty business model', 'level': 4, 'score': 0.45691758}, {'id': 'https://openalex.org/C98495876', 'wikidata': 'https://www.wikidata.org/wiki/Q1323528', 'display_name': 'Digital marketing', 'level': 2, 'score': 0.42545813}, {'id': 'https://openalex.org/C2780378061', 'wikidata': 'https://www.wikidata.org/wiki/Q25351891', 'display_name': 'Service (business)', 'level': 2, 'score': 0.4246881}, {'id': 'https://openalex.org/C17744445', 'wikidata': 'https://www.wikidata.org/wiki/Q36442', 'display_name': 'Political science', 'level': 0, 'score': 0.10156548}, {'id': 'https://openalex.org/C140781008', 'wikidata': 'https://www.wikidata.org/wiki/Q1221081', 'display_name': 'Service quality', 'level': 3, 'score': 0.09780571}, {'id': 'https://openalex.org/C199539241', 'wikidata': 'https://www.wikidata.org/wiki/Q7748', 'display_name': 'Law', 'level': 1, 'score': 0.0}], 'mesh': [], 'locations_count': 2, 'locations': [{'is_oa': True, 'landing_page_url': 'https://doi.org/10.5772/intechopen.85406', 'pdf_url': 'https://www.intechopen.com/citation-pdf-url/66643', 'source': {'id': 'https://openalex.org/S4306463448', 'display_name': 'IntechOpen eBooks', 'issn_l': None, 'issn': None, 'is_oa': False, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/P4310322558', 'host_organization_name': 'IntechOpen', 'host_organization_lineage': ['https://openalex.org/P4310322558'], 'host_organization_lineage_names': ['IntechOpen'], 'type': 'ebook platform'}, 'license': 'cc-by', 'license_id': 'https://openalex.org/licenses/cc-by', 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}, {'is_oa': True, 'landing_page_url': 'https://openresearchlibrary.org/ext/api/media/e0f0d6b2-55b4-4337-9dda-3935f21408e6/assets/external_content.pdf', 'pdf_url': 'https://openresearchlibrary.org/ext/api/media/e0f0d6b2-55b4-4337-9dda-3935f21408e6/assets/external_content.pdf', 'source': {'id': 'https://openalex.org/S4306401131', 'display_name': 'BiblioBoard Library Catalog (Open Research Library)', 'issn_l': None, 'issn': None, 'is_oa': True, 'is_in_doaj': False, 'is_core': False, 'host_organization': None, 'host_organization_name': None, 'host_organization_lineage': [], 'host_organization_lineage_names': [], 'type': 'repository'}, 'license': 'cc-by', 'license_id': 'https://openalex.org/licenses/cc-by', 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}], 'best_oa_location': {'is_oa': True, 'landing_page_url': 'https://doi.org/10.5772/intechopen.85406', 'pdf_url': 'https://www.intechopen.com/citation-pdf-url/66643', 'source': {'id': 'https://openalex.org/S4306463448', 'display_name': 'IntechOpen eBooks', 'issn_l': None, 'issn': None, 'is_oa': False, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/P4310322558', 'host_organization_name': 'IntechOpen', 'host_organization_lineage': ['https://openalex.org/P4310322558'], 'host_organization_lineage_names': ['IntechOpen'], 'type': 'ebook platform'}, 'license': 'cc-by', 'license_id': 'https://openalex.org/licenses/cc-by', 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}, 'sustainable_development_goals': [{'display_name': 'Peace, justice, and strong institutions', 'id': 'https://metadata.un.org/sdg/16', 'score': 0.79}], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 17, 'referenced_works': ['https://openalex.org/W1581725189', 'https://openalex.org/W1840875790', 'https://openalex.org/W1894034605', 'https://openalex.org/W1904011768', 'https://openalex.org/W1988316526', 'https://openalex.org/W2040376969', 'https://openalex.org/W2065055430', 'https://openalex.org/W2068267536', 'https://openalex.org/W2149600928', 'https://openalex.org/W2173787758', 'https://openalex.org/W2243249208', 'https://openalex.org/W2293414696', 'https://openalex.org/W2464238462', 'https://openalex.org/W2548926484', 'https://openalex.org/W2738192571', 'https://openalex.org/W3123679541', 'https://openalex.org/W3126055879'], 'related_works': ['https://openalex.org/W4312497729', 'https://openalex.org/W3035696098', 'https://openalex.org/W3003660877', 'https://openalex.org/W2967815204', 'https://openalex.org/W2738042108', 'https://openalex.org/W2033916052', 'https://openalex.org/W2008815286', 'https://openalex.org/W1977056376', 'https://openalex.org/W1589863931', 'https://openalex.org/W1581246342'], 'abstract_inverted_index': {'This': [0], 'study': [1, 133], 'examined': [2], 'the': [3, 15, 82, 85, 90, 97, 102, 111, 135, 151], 'impact': [4], 'of': [5, 35, 110, 137], 'social': [6, 24, 36, 105, 118, 139, 153, 169], 'media': [7, 37, 47, 75, 106, 119, 140, 154], 'platforms': [8, 38, 48, 141], 'and': [9, 18, 53, 58, 63, 84, 87, 127, 130, 142, 156], 'brand': [10, 56, 143], 'awareness': [11, 57, 144], 'in': [12, 43, 104, 123, 162], 'relation': [13], 'to': [14, 50, 80, 120], 'consumer': [16, 83], 'decision-making': [17, 62], 'buying': [19], 'behavior': [20], 'patterns': [21], 'influenced': [22], 'by': [23, 96], 'media.': [25, 170], 'It': [26], 'also': [27, 76], 'depicts': [28], 'how': [29, 163], 'companies': [30], 'can': [31, 147], 'effectively': [32, 54], 'make': [33], 'use': [34], 'as': [39], 'marketing': [40, 125], 'strategy': [41], 'tools': [42], 'business': [44, 112, 128], 'performances.': [45, 131], 'Social': [46, 74], 'seem': [49], 'be': [51, 148], 'increasingly': [52], 'bringing': [55], 'influence': [59, 79], 'consumers’': [60], 'purchase': [61], 'later': [64], 'on': [65], 'realize': [66], 'repeat': [67], 'purchases': [68], 'that': [69, 146], 'bring': [70], 'about': [71], 'customer': [72], 'loyalty.': [73], 'has': [77], 'some': [78], 'both': [81], 'marketers': [86], 'is': [88], 'becoming': [89], 'most': [91, 109], 'welcomed': [92], 'online': [93, 152], 'selling': [94], 'point': [95], 'millennial.': [98], 'Marketers/producers': [99], 'have': [100, 114], 'noticed': [101], 'rise': [103], 'consumers;': [107], 'however,': [108], 'entities': [113], 'not': [115], 'yet': [116], 'utilized': [117, 149], 'its': [121], 'fullest': [122], 'their': [124], 'activities': [126], 'strategies': [129, 145], 'The': [132], 'highlights': [134], 'benefits': [136], 'using': [138], 'through': [150], 'systems': [155], 'gives': [157], 'a': [158], 'contemporary': [159], 'research': [160], 'gap,': [161], 'frequent': [164], 'businesses': [165], 'are': [166], 'engaging': [167], 'with': [168]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W2952813671', 'counts_by_year': [{'year': 2024, 'cited_by_count': 5}, {'year': 2023, 'cited_by_count': 5}, {'year': 2022, 'cited_by_count': 8}, {'year': 2021, 'cited_by_count': 2}, {'year': 2020, 'cited_by_count': 2}], 'updated_date': '2024-12-12T11:29:59.949776', 'created_date': '2019-06-27'}