Publication Information

{'id': 'https://openalex.org/W2738042108', 'doi': None, 'title': 'Social Media as a Marketing Tool: Its Effectiveness in Promoting Arline Business', 'display_name': 'Social Media as a Marketing Tool: Its Effectiveness in Promoting Arline Business', 'publication_year': 2017, 'publication_date': '2017-01-01', 'ids': {'openalex': 'https://openalex.org/W2738042108', 'mag': '2738042108'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'https://www.iiste.org/Journals/index.php/EJBM/article/download/37364/38444', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S2764648571', 'display_name': 'European Journal of Business and Management', 'issn_l': '2222-1905', 'issn': ['2222-1905', '2222-2839'], 'is_oa': True, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/P4310320723', 'host_organization_name': 'IISTE', 'host_organization_lineage': ['https://openalex.org/P4310320723'], 'host_organization_lineage_names': ['IISTE'], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, 'type': 'article', 'type_crossref': 'journal-article', 'indexed_in': [], 'open_access': {'is_oa': False, 'oa_status': 'closed', 'oa_url': None, 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5059242917', 'display_name': 'B M Avinash', 'orcid': None}, 'institutions': [], 'countries': [], 'is_corresponding': True, 'raw_author_name': 'B M Avinash', 'raw_affiliation_strings': [], 'affiliations': []}], 'institution_assertions': [], 'countries_distinct_count': 0, 'institutions_distinct_count': 0, 'corresponding_author_ids': ['https://openalex.org/A5059242917'], 'corresponding_institution_ids': [], 'apc_list': None, 'apc_paid': None, 'fwci': 0.0, 'has_fulltext': False, 'cited_by_count': 2, 'citation_normalized_percentile': {'value': 0.74784, 'is_in_top_1_percent': False, 'is_in_top_10_percent': False}, 'cited_by_percentile_year': {'min': 71, 'max': 75}, 'biblio': {'volume': '9', 'issue': '16', 'first_page': '49', 'last_page': '56'}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T11599', 'display_name': 'Aviation Industry Analysis and Trends', 'score': 0.8492, 'subfield': {'id': 'https://openalex.org/subfields/2000', 'display_name': 'General Economics, Econometrics and Finance'}, 'field': {'id': 'https://openalex.org/fields/20', 'display_name': 'Economics, Econometrics and Finance'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T11599', 'display_name': 'Aviation Industry Analysis and Trends', 'score': 0.8492, 'subfield': {'id': 'https://openalex.org/subfields/2000', 'display_name': 'General Economics, Econometrics and Finance'}, 'field': {'id': 'https://openalex.org/fields/20', 'display_name': 'Economics, Econometrics and Finance'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T14260', 'display_name': 'Impact of AI and Big Data on Business and Society', 'score': 0.8281, 'subfield': {'id': 'https://openalex.org/subfields/1803', 'display_name': 'Management Science and Operations Research'}, 'field': {'id': 'https://openalex.org/fields/18', 'display_name': 'Decision Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T10609', 'display_name': 'Digital Marketing and Social Media', 'score': 0.827, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/norwegian', 'display_name': 'Norwegian', 'score': 0.57772267}, {'id': 'https://openalex.org/keywords/customer-engagement', 'display_name': 'Customer engagement', 'score': 0.520904}, {'id': 'https://openalex.org/keywords/digital-era', 'display_name': 'Digital era', 'score': 0.48684663}], 'concepts': [{'id': 'https://openalex.org/C518677369', 'wikidata': 'https://www.wikidata.org/wiki/Q202833', 'display_name': 'Social media', 'level': 2, 'score': 0.8873951}, {'id': 'https://openalex.org/C2985889538', 'wikidata': 'https://www.wikidata.org/wiki/Q267114', 'display_name': 'Social media marketing', 'level': 3, 'score': 0.6170913}, {'id': 'https://openalex.org/C63428231', 'wikidata': 'https://www.wikidata.org/wiki/Q9043', 'display_name': 'Norwegian', 'level': 2, 'score': 0.57772267}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.576775}, {'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.5430502}, {'id': 'https://openalex.org/C2776915394', 'wikidata': 'https://www.wikidata.org/wiki/Q5196451', 'display_name': 'Customer engagement', 'level': 3, 'score': 0.520904}, {'id': 'https://openalex.org/C98495876', 'wikidata': 'https://www.wikidata.org/wiki/Q1323528', 'display_name': 'Digital marketing', 'level': 2, 'score': 0.4968529}, {'id': 'https://openalex.org/C112698675', 'wikidata': 'https://www.wikidata.org/wiki/Q37038', 'display_name': 'Advertising', 'level': 1, 'score': 0.48926827}, {'id': 'https://openalex.org/C2991716581', 'wikidata': 'https://www.wikidata.org/wiki/Q956129', 'display_name': 'Digital era', 'level': 3, 'score': 0.48684663}, {'id': 'https://openalex.org/C58546491', 'wikidata': 'https://www.wikidata.org/wiki/Q1150207', 'display_name': 'Competitive advantage', 'level': 2, 'score': 0.47945037}, {'id': 'https://openalex.org/C2780378061', 'wikidata': 'https://www.wikidata.org/wiki/Q25351891', 'display_name': 'Service (business)', 'level': 2, 'score': 0.42218846}, {'id': 'https://openalex.org/C39549134', 'wikidata': 'https://www.wikidata.org/wiki/Q133080', 'display_name': 'Public relations', 'level': 1, 'score': 0.3658135}, {'id': 'https://openalex.org/C110875604', 'wikidata': 'https://www.wikidata.org/wiki/Q75', 'display_name': 'The Internet', 'level': 2, 'score': 0.17088047}, {'id': 'https://openalex.org/C17744445', 'wikidata': 'https://www.wikidata.org/wiki/Q36442', 'display_name': 'Political science', 'level': 0, 'score': 0.12371504}, {'id': 'https://openalex.org/C41008148', 'wikidata': 'https://www.wikidata.org/wiki/Q21198', 'display_name': 'Computer science', 'level': 0, 'score': 0.08875522}, {'id': 'https://openalex.org/C41895202', 'wikidata': 'https://www.wikidata.org/wiki/Q8162', 'display_name': 'Linguistics', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C138885662', 'wikidata': 'https://www.wikidata.org/wiki/Q5891', 'display_name': 'Philosophy', 'level': 0, 'score': 0.0}, {'id': 'https://openalex.org/C136764020', 'wikidata': 'https://www.wikidata.org/wiki/Q466', 'display_name': 'World Wide Web', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C199539241', 'wikidata': 'https://www.wikidata.org/wiki/Q7748', 'display_name': 'Law', 'level': 1, 'score': 0.0}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': False, 'landing_page_url': 'https://www.iiste.org/Journals/index.php/EJBM/article/download/37364/38444', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S2764648571', 'display_name': 'European Journal of Business and Management', 'issn_l': '2222-1905', 'issn': ['2222-1905', '2222-2839'], 'is_oa': True, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/P4310320723', 'host_organization_name': 'IISTE', 'host_organization_lineage': ['https://openalex.org/P4310320723'], 'host_organization_lineage_names': ['IISTE'], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}], 'best_oa_location': None, 'sustainable_development_goals': [], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 0, 'referenced_works': [], 'related_works': ['https://openalex.org/W618482137', 'https://openalex.org/W3202281725', 'https://openalex.org/W3168708644', 'https://openalex.org/W3091126598', 'https://openalex.org/W3081477434', 'https://openalex.org/W3017585954', 'https://openalex.org/W3013459630', 'https://openalex.org/W2994358777', 'https://openalex.org/W2952813671', 'https://openalex.org/W2924677886', 'https://openalex.org/W2796201308', 'https://openalex.org/W2793318933', 'https://openalex.org/W2569598973', 'https://openalex.org/W2341286812', 'https://openalex.org/W2340223830', 'https://openalex.org/W2322528268', 'https://openalex.org/W2277782221', 'https://openalex.org/W2237623346', 'https://openalex.org/W2085575751', 'https://openalex.org/W1695000355'], 'abstract_inverted_index': {'In': [0, 28], 'the': [1, 119], 'digital': [2, 39], 'era,': [3], 'social': [4, 60, 106, 127, 146], 'media': [5, 61, 107, 128, 147], 'is': [6, 25, 126], 'playing': [7], 'a': [8, 19, 130], 'significant': [9], 'role': [10, 108], 'in': [11, 109, 132, 150], 'creating': [12], 'impact': [13], 'on': [14, 22, 59, 123, 140], 'businesses.': [15], 'Its': [16], 'use': [17], 'as': [18, 64, 129], 'promoting': [20, 133], 'tool': [21, 131], 'airline': [23, 134], 'business': [24, 54], 'no': [26], 'exception.': [27], 'addition': [29], 'to': [30, 41, 87, 142], 'traditional': [31], 'marketing': [32], 'tools,': [33], 'airlines': [34], 'today,': [35], 'have': [36, 55], 'started': [37], 'using': [38], 'tools': [40], 'reach': [42], 'out': [43], 'towards': [44], 'masses': [45], '(Keith': [46], 'A.': [47], 'Quesenberry': [48], 'Harvard': [49], 'Business': [50], 'Review': [51], '2016).': [52], 'Airline': [53], 'their': [56, 151], 'official': [57], 'pages': [58], 'sites': [62], 'such': [63], 'Facebook,': [65, 158], 'twitter,': [66], 'LinkedIn': [67], 'and': [68, 91], 'also': [69], 'promote': [70, 92], 'themselves': [71], 'through': [72, 145], 'e-commerce': [73, 110], 'service': [74], 'providers': [75], '(Bendik': [76], 'Bygstad': [77], '-': [78], 'Norwegian': [79], 'School': [80, 101], 'of': [81, 114, 118], 'IT': [82], '2010).': [83], 'This': [84, 103], 'helps': [85], 'them': [86], 'gain': [88], 'competitive': [89], 'advantage': [90], 'customer': [93], 'engagement': [94], '(Dokyun': [95], 'Lee': [96], 'et': [97], 'al.': [98], 'The': [99, 116, 136], 'Wharton': [100], '2013).': [102], 'paper': [104, 137], 'explores': [105], 'by': [111], 'systematic': [112], 'review': [113], 'literature.': [115], 'findings': [117], 'study': [120], 'throws': [121], 'lights': [122], 'how': [124], 'effective': [125], 'business.': [135], 'opens': [138], 'discussions': [139], 'extent': [141], 'which': [143], 'promotions': [144], 'influence': [148], 'customers': [149], 'purchase': [152], 'decision.': [153], 'Keywords:': [154], 'Airline,': [155], 'Digital': [156], 'Marketing,': [157], 'Instagram,': [159], 'Social': [160], 'media,': [161], 'Twitter': [162]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W2738042108', 'counts_by_year': [{'year': 2024, 'cited_by_count': 1}, {'year': 2021, 'cited_by_count': 1}], 'updated_date': '2024-12-08T07:49:47.089506', 'created_date': '2017-07-31'}