Title: A Critical Review on Social Media Marketing Trends
Abstract:This paper offers views on some current and future trends in social media marketing. The content is based on recent literature and on what is happening in the digital world. The paper is based on seco...This paper offers views on some current and future trends in social media marketing. The content is based on recent literature and on what is happening in the digital world. The paper is based on secondary data. The various articles, researches, reports, newspapers, magazines, various websites and the information on internet have been studied. The consumer are looking and searching more on social media to find the best deal form the sellers around India as compared to traditional methods. In this study, I acknowledge that businesses can really benefit from Social Media Marketing such as Facebook Business, Whatsapp Business, Instagram, and Google My Business. It is seen that we all are connected through Whatsapp and Facebook and the increasing use of social media is creating new opportunities for marketers to attract the customers through Social Media platform. Social Media marketing is cost effective and having a great impact on the business. Through this study I am trying to find out which social media is more useful to Target Company’s probable customers.Read More
Publication Year: 2020
Publication Date: 2020-03-02
Language: en
Type: review
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