Title: Application Research on Experience Marketing in Recreational Agriculture
Abstract: Experience marketing plays an extremely important role in the development of recreational agriculture.In order to promote the application of experience marketing in recreational agriculture,agricultural enterprises should establish cycle marketing model starting from clearing consumer demand,to design experiential marketing mix,gain experience feedback information,and improve the experience project and meet new consumption demand.
Publication Year: 2010
Publication Date: 2010-01-01
Language: en
Type: article
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