Title: Concept and Importance of Online Reputation Management
Abstract: Gone are the days when Consumers had fewer product choices and companies had fewer sources of finding the right candidates for their work. Thanks to technology and globalization, things have changed. In this age of technology and speed, it becomes tough to overcome competition and make a successful career or business. One thing that may certainly help in achieving the above is a good reputation. Building a good reputation may take a long time but for maintaining it intact or destroying it entirely just takes few minutes. Online reputation is a newer term which basically deals with the rapport of a person or brand that has been build online. There are several online reputation management firms which earns millions of dollars every year from individuals and organizations just to maintain their good reputation on online platforms. This chapter discusses these concepts and techniques of online reputation management.
Publication Year: 2016
Publication Date: 2016-01-01
Language: en
Type: book-chapter
Indexed In: ['crossref']
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Cited By Count: 1
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