Title: On Strengthening Enterprise's Reputation Management in China
Abstract: Reputation management is a management field that has been ignored by enterprises of our country for a long time. This paper expounds the necessity of enterprise's reputation and reputation management. It points out a number of problems which exists in enterprise's reputation management and makes a lot of countermeasure suggestions of how to set up the mutual trust relationship between the public and the enterprises to realize the objective of reputation management.
Publication Year: 2001
Publication Date: 2001-01-01
Language: en
Type: article
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