Abstract: The paper has analysed the use of advertisement media at the present time,and the practical facts of advertisement accepter.It mainly brings forword that media choosing of products advertisement is not decided by simple working experience, but by many factors including commodity characteristics, advertising expression characteristics, target consumer, and competitive strategy, etc.. Therefore, better communication effects should be based on systematic thinking in selections of media and syncretizing these factors strategically.
Publication Year: 2002
Publication Date: 2002-01-01
Language: en
Type: article
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