Title: The Analysis of Effective Choice of Advertising Media
Abstract: This article firstly analyzes the characteristics of the four main media forms from the scope,object,spread velocity,time to be seen or heard and the effect,then points out the five factors that should be considered when enterprises choose the media: enterprise's marketing target,advertising target audience,characteristics of the media,features of the product and its competitors' advertisement media choices,finally it puts forward the effective choosing strategies from the advertisement delivery,the media localization,the advertising budget.
Publication Year: 2010
Publication Date: 2010-01-01
Language: en
Type: article
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