Title: On the Advertisement Management Optimizing Means of County-level TV Stations
Abstract: County-level TV stations, for the limit of covering region,can't win advertisement clients of large extension,so that they have these problems in advertisement publicity,such as singleness in form and content,low attention and confidence from audience,low faith from clients.To optimize the advertisement management means of county-level TV stations,we should first fully develop the spreading potential of local market and make out suitable and practical media orientation;improve customer management so as to enhance clients' faith,and combine the comprehensive marketing efficiency of printing materials,broadcasting and postal media,for the purpose of improve the efficiency of advertisement publicity.
Publication Year: 2006
Publication Date: 2006-01-01
Language: en
Type: article
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