Title: Pricing Decision Model for Manufacturing Enterprises and Retailers
Abstract: The paper establishes a profit model of manufacturer and retailer in green food supply chain,discusses the system effectiveness in the environment of cooperative game and non-cooperative game.The result shows that the profits of either the entire system or both the cooperative parties exist a probability of Pareto improvement.Meanwhile,the paper points out that determining a medium price rationally is the key of coordinating the supply chain,uses Rubinstein bargaining model to analyze how to determine the optimal pricing policy and obtains the optimal Pareto cooperative pricing decision.Finally an example is shown.
Publication Year: 2009
Publication Date: 2009-01-01
Language: en
Type: article
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