Title: The Applications of Metaphor in Advertising English
Abstract: Along with the development of society and economy,advertising has become an important kind of applied styles.The most important function of advertising is to persuade audiences to get to know advertising products and encourage them to eventually purchase products.Traditionally,metaphor is regarded as a language phenomenon.However,modern metaphor theory views metaphor as a cognitive way — a way of thinking,which can be applied in any fields.With unique rhetorical functions and distinctive expressive effects,metaphor in advertising can help make advertisements more vivid or original and expand audience's imagination.
Publication Year: 2011
Publication Date: 2011-01-01
Language: en
Type: article
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