Title: Metaphor in Chinese Advertisements in View of Cognition
Abstract: In view of cognition,metaphor in Chinese advertisements,which spurs the customers to buy the goods,can make the abstract concept in economy visible,concrete and vivid so as to propagate the products.Hence we can see the popularity and charm of metaphor in view of cognition.
Publication Year: 2007
Publication Date: 2007-01-01
Language: en
Type: article
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