Title: On Ideational Metaphor and English Advertising
Abstract: The article aims at exploring and analyzing several English newspaper advertisements from the angle of the ideational metaphor in systemic functional grammar.Its purpose is to reveal that the strategy of ideational metaphor is used in advertising in order to enlarge the information of the products and persuade customers to purchase.In addition,the analysis can prove the theory in systemic functional grammar that choice is the meaning as well.
Publication Year: 2012
Publication Date: 2012-01-01
Language: en
Type: article
Access and Citation
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot