Title: The Presupposition Principle of the Advertising Message
Abstract: Presupposition is the background knowledge shard by both talking sides and the economic reflection of language.The presupposition in the advertising message and the hologram of language find expression in pronunciation presupposition,semantic presupposition and pragmatic presupposition. Its features of inference,subjectivity,uni-directionality,secrecy,cancelableness,information prominence and multi-dimensional cognition demand the principle of actuality,situational fitness,ethnic propriety and craftsmanship in the advertising message.
Publication Year: 2008
Publication Date: 2008-01-01
Language: en
Type: article
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