Title: A Comparison of Competitiveness among Four Core Culture Industries in Hunan
Abstract: This paper defines the concept of cultural industry competitiveness firstly.Then,it constructs a comprehensive assessment system for the cultural industry competitivenessi,ncluding superiority、ability and market.Nexti,t assesses the competitiveness of Hunan entertainment、book publishing、radio、film and TV、ad industry with the method of AHP.The results show that the entertainment industry has highest competitiveness and very low profitability,which requires we should create well-known brands to improve entertainment profitability.The competitiveness of book publishing industry is the second but its market share and derivatives business capacity is weak,which requires us to strengthen its marketing network construction.Radio、film and TV industry is the third and its organizational capacity and marketing capabilities is low,which requires us to innovate contents and reform system.The competitiveness of ad industry is the fourth,we should standardize the management of the ad market access and promote the advertising business restructuring and reorganization.
Publication Year: 2009
Publication Date: 2009-01-01
Language: en
Type: article
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