Title: Analysis on the Key Factors of Enterprises' Core Competitiveness
Abstract:In the world today,opening and competition has become the mainstream of economic growth.In particular,competition between enterprises has been intensified due to the globalization of world economy and...In the world today,opening and competition has become the mainstream of economic growth.In particular,competition between enterprises has been intensified due to the globalization of world economy and the wide-spread application of Internet technology.At present,market competition for industry enterprises has changed from that of merely external shape of products in the 1970s and 1980s to that of internal core formations.To survive the fierce competition,enterprises should further strengthen their competitiveness.In the article Enterprises' Core Competitiveness co-authored by C.K.Prahalad and Gary Hamel,enterprises' core competitiveness is defined as the ability to pursue customers' satisfaction and loyalty,manifest their values,prevent rivals from imitation as well as grant differentiated competitiveness to enterprises.Therefore,it is of great importance to study the key factors forming enterprises' core competitiveness.Read More
Publication Year: 2008
Publication Date: 2008-01-01
Language: en
Type: article
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